High-definition pioneer Mark Cuban is using his NBA team and Landmark Theater chain to orchestrate a rare 3-D broadcast of a live event.

Tuesday night’s National Basketball Assn. game between Cuban’s Dallas Mavericks and the Los Angeles Clippers will be presented live in 3-D via satellite to fans at a theater in Dallas. It’s a “pilot exhibition,” an event that serves to underscore the belief that live 3-D represents a new alternative content opportunity.

FSN Southwest is producing the event, which is ...