Check out this pic of Jessica Alba in a new, provocative ad which is entitled “Declare Yourself. ”

In the photo, Jessica appears teary-eyed with a thing on her mouth which bounds her, ala-Hannibal in “Silence of the Lambs“. Well, the ads not creepy that way – instead, it sends a dramatic message that “Only you can silence yourself“.

The ad was created as a non-partisan, non-profit voting initiative. It aims to make young voters stop and think about the important role that they will play in the upcoming presidential elections.

Marc Morgenstern is the executive director of Declare Yourself, and he has this to say about the ad:

These images, while incredibly unsettling, are extremely compelling to today’s young adults. With less than 40 days left until the national election, we deliberately chose vivid and startling imagery to break through and underscore the grave consequences of not voting and in effect muzzling oneself.”

The photo was taken by Mark Liddell – and I must say that the concept and the end product of the ad does send out a compelling message.

Photo Credit: The Insider