Back in July, Elizabeth Hurley signed on as Jordache's new spokesmodel. Months after shooting her magnificent ad campaign (damn she looks good!), she began her first official duties promoting the brand last night.

At Macy's in New York City's Herald Square, Liz hung out with some hottie hunks wearing her new Spring/Summer 2007 Jordache jeans and a fabulously sexy purple lace camisole. The line is now available at all Macy's locations. To read more about Liz's wedding plans ...

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