It has been reported that over the weekend, Jessica Simpson was busy modeling for the Fall ad campaign for her label in Los Angeles. Among the products she was showcasing? Sunglasses, swimwear, lingerie and outerwear. The success of the Jessica Simpson shoes (the ballerina flat was the number-one selling shoe in American in 2006) inspired Jessica, along with her master licensee, the Camuto Group, to expand the brand.

Jessica isn't just involved in modeling for her line though; ...