A photograph of a naked anorexic woman is making waves in Italy, where it appeared Monday in newspapers and on billboards to highlight the effects of anorexia during Milan fashion week. The photo is also meant to advertise the Italian clothing brand Nolita to young women.

Shot by Italian photographer Oliviero Toscani, who is well-known for his controversial Benetton campaigns, the aim of the photo was "to use that naked body to show everyone the reality of this ...