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What McQ, Alexander McQueen's diffusion line, decided to do with their Spring/Summer ad campaign is really unique. Instead of going the usual photographer/stylist route they scouted MySpace for creative profile pages. They then reached out to those peeps, usually art, photography and fashion students, to design ads for their new campaign. They liked the fresh talent's unaltered and visionary ideas that ended up on billboards in hip areas of London and NYC and in magazines across Europe - ...
