Surfers tend to have enviable style so the evolution of South Moon Under from surf shop to fashion boutique was a natural one. It now has 11 stores sprinkled around the U.S. and a booming online retail shop. The website, along with their 11 retail locations, has a great selection for the beach girl in you, including Vitamin A, T-bags and BCBG. They even have men's items, home décor and "Shop and Do Good" charity ...