David Beckham sure has a way of making people think twice about buying otherwise totally un-sexy products.

The 33-year old football superstar recently launched his sexy sticks – fish sticks, that is.

The product that he’s endorsing is a line of healthy food products from GO3. The fish sticks are supposed to have an extra dose of Omega-3 oils and it’s loaded with vitamins.

The suited hunk kicked off the endorsement deal at the Wembley Stadium where he gamely posed with the kids behind him and he’s holding what else? A plateful of fish sticks on one hand and a fork with the same delicacy on the other.

Hmmm… I’m sure those who do not like fish sticks at all would develop an acquired taste for this type of food – as long as Posh’s hubby is the endorser.

Photo Credit: PopBytes