True, you could achieve the aim of these cameras through any digital camera and photo-editing software, but lookit! They're all colourful! And almost retro, I always get a shock whenever I see a store selling disposable cameras, and an unwelcome flashback to family holidays in the early 90s. *Shudder* These cameras from Lomolitos are apparently 'a true revolution in Lomography', which, according to Wikipedia...

'emphasizes casual, snapshot photography', where 'accidents such as over-saturated colors, lens artifacts, and exposure defects ...