Pantone 2685C, know to you and me as 'purple', belongs to Cadbury, and they want everyone to know. The chocolate giants have just been granted a new trial in a fight against an Australian company also using purple on their packaging. As both a chocaholic and a Midlands girl, I'm definitely siding with the Birmingham-based confectioners. Luckily, the fight only stretches as far as chocolate, so we can still buy some gorgeous purple clothes. For now...

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