Have you ever wondered why women love using blush-ons? In a study done by Scientists recently at Stirling University of Great Britain revealed that rosy cheeks are crucial in the dating game and that someone is more likely to choose a mate with pinkish face. According to the study, primates tend to choose their partners with rose-colored cheeks. This fact acts as a cue, similar in humans, because glowing cheeks send a message of good health. Probably that is why women use blusher to attract members of opposite sex. So, if you want to be noticed in a dating market be healthy and keep blushing.