BEAUTY NEWS: Loreal, Almay, Coty, Kiehl's

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When new products hit the shelves, it may be exciting for us as consumers, but stores are literally holding their breath. Case in point, the new Vital Radiance from Revlon and HIP from L'Oreal, are not doing as well as hoped in the drugstores.

You may soon see <a href="">HIP with new product graphics, and new colors which is experiencing a consumer confusion, thinking the colors are only for ethnic or dark skin.

<a href="">Vital Radiance may update with new packaging to upgrade the too cheap look that doesn't seem to justify the price.

A success on the drugstore scene? The newly designed <a href="">Almay, with their user friendly 'how-to' color positioning, that makes choosing the right shade easy again.

Coty and it's "Forbidden Fruit".

Desperate Housewives now will have their own fragrance to go with that last season on DVD Collection. Think scents of apples, orange flowers, peaches, and wisteria (get it? as in Wisteria Lane), jasmine, ylang-ylang and passion lily. Called, yes, "Forbidden Fruit", sounds yummy enough for me, but what's even cuter, the super adorable frosted 'apple' perfume bottle.

foto: wwd.com

Kiehl's Announces a New Cream

Ultra Facial Cream by Kiehl's

photo: wwd.com

Looking for a more intense moisturizing experience? Already a fan of the Facial Cream from Kiehl's? Get ready for Ultra Facial Cream.

To help retain moisture, ingredients include apricot kernel oil and avocado oil for a full 24 hour moisture seal.

Available later this month @ Kiehl's, Neiman Marcus, Barneys New York, Saks Fifth Avenue and Nordstrom.

Retail: $22.50 1.7 oz.

For both men & women.

Tags: Loreal

, HIP, Vital Radiance, Almay, Coty, Desperate Housewives, Kiehls, moisturizer, facial cream

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