I was perusing the dairy section of my local Whole Foods Market when something caught my eye. There, on the top shelf, glinting like a jewel, was Organic Batter Blaster. At first I thought, WHAT??? WHY IS THIS HERE? I thought Batter Blaster would end up as one of those weird products â€" like HeadOn â€" that you hear about but never see. Then, once the shock wore off, I remembered that I was at Whole Foods, and ...