Another celebrity fragrance is in the making. This time it will promote the image of Coleen McLoughlin, the fiancée of British footballer Wayne Rooney. I am pretending I am familiar with them, but I just learned about their existences today. The celebrity perfume marketing is already working its magic.

What Coleen McLoughlin says about the making of the perfume is revelatory of a sped-up perfume creation process it seems. A little visit to ...